contact
let's Start the conversation
Leave us a note and tell us a bit about your project. We'll get back to you shortly.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tourism isn't about convincing people to visit somewhere. It's about giving them a reason to care before they ever arrive.
When Harrison County-Cynthiana Tourism asked us to reimagine Visit Cynthiana, we discovered something simple but powerful: Cynthiana isn't defined by a single landmark or attraction. It's defined by the people, places, traditions, businesses, and experiences that together create something uniquely its own.
That idea became the foundation of the brand.
Inspired by the craftsmanship of a quilt—a symbol deeply rooted in Kentucky heritage—we created an identity where every visual element represents another piece of the community. Individually they're meaningful. Together they tell a much bigger story.
The result is a tourism brand designed to grow alongside the city. Flexible enough for social media, merchandise, events, visitor guides, and local businesses, while remaining unmistakably Cynthiana wherever it appears.
More than a logo, the system gives residents something to rally around and visitors something they can immediately recognize.
Because the strongest tourism brands don't just attract visitors.
They make people feel like they're already part of the story.
The exploration for the new brand fell into this beautiful display of organic shapes alongside folk art displayed in beautiful bright yet muted tones.
A unified destination brand that gives Visit Cynthiana a consistent voice across every touchpoint.
A flexible identity system inspired by Kentucky quilting traditions that can evolve alongside the community.
A story-first marketing platform built around the campaign theme "Made of Many Stories," creating endless opportunities to feature businesses, attractions, history, events, and local people without the brand ever feeling repetitive.
