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McKinney Law, PLLC

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Category
Branding
Client
McKinney Law, PLLC
Release
September 2020

Branding From the Start

Starting a business with a consistent brand presence displays a feeling of establishment, commitment and trust from the start. For Rebekah McKinney, it was important to convey a quality and professional service from the beginning. So we got to work defining three directions for mood and color for Rebekah to choose from. Moodboard 1 was her favorite choice. We create concepts based on this board and arrived at the final logo design.

Three moodboard and color palette options created for McKinney Law, PLLC.

For Rebekah, it was important to have a bit of feminine touch to her brand but not be overdone. The inclusion of the script font in her logo gives the perfect feminine touch that's not too heavy. Below her name are her main services she plans to offer.

From there, we created all her supporting elements. For Rebekah's business, it's important for the correspondence to convey trust and security. We created a stationery package for her that includes business cards, presentation folders, letterheads and envelopes and thank you notes. From the beginning to the end of a customer's experience, they will receive a consistent brand reputation because of this close attention to detail.

Brand Style Guide

Press Release

Announcing her introduction of services to the City of Scottsville was initiated with a press release in the local newspaper highlighting a headshot of Rebekah, a list of most common services and a form of contact. We're looking forward to see what Rebekah does with her new brand! 

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