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Happy Place Travel

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Category
Branding
Client
Happy Place Travel
Release
January 2020

Happy Place Travel is a travel agency planning custom Honeymoons, Destination Weddings and Bucket List Experiences WITH our clients. The clients are always in control, we are simply assisting them with planning. We bring lots of “what if” “what about this” to the table so clients can be sure that their travel idea is perfect to what they are seeking.

Currently, multiple logos and color palettes exist for HPT. The hope is by executing a brand refresh, consistency and alignment is gained, further strengthening the presence and trust level of the brand.

WHAT IS THE TONE/FEELING WE’RE WANTING TO EXPRESS?

• friendliness - happiness - classy – premium travel – value is respected

TARGET AUDIENCE:

• Gen Z / Millenial - Honeymoons and Destination Weddings

• Gen X - Vow Renewals

• Boomers - Bucket List Experiences

• “millionaire next door”

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